RECENT PROJECTS
U LAUNCH
The first question everyone asks after watching this ad is: "How did you get Cher?" Well, we ignored the voice of so-called common sense. We ignored everyone who said "she'll never do it." We picked up the phone and asked her anyway.
And she said yes.
Sometimes the biggest creative swings come down to nerve — and the willingness to ask a question that everyone around you thinks is ridiculous. This was one of those moments, and it's the kind of thinking that resulted in a campaign that really got people talking.
The lesson? Always ask the question. Because sometimes, you get exactly the right answer.
U LAUNCH & NETWORK REBRAND
U — The Rebrand
In broadcast, a channel rebrand is never far away. But this was something else entirely.
Rebranding all of the network channels and UKTV Play simultaneously was not just a creative challenge — it was a monumental undertaking. The kind of project that tests every part of a team, requires a clear creative focus across every touchpoint, and leaves very little room for error. The kind that if it works delivers a real impact.
It worked.
In the 12 months following the complete rebrand, the results spoke for themselves:
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15% year-on-year increase in viewing
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23% uplift in monthly active users
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18% rise in registrations
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Linear network share climbed to 4.97%
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Share of Commercial Impacts (SOCI) hit a record high of 9.08%